System Dynamics

System Dynamics deliver a broad range of IT solutions so diverse and customisable that when we first spoke to them, the multitude of services confused even themselves. This perplexion manifested as a labyrinthine website that made liberal use of the word “solutions” preceded by various adjectives, but communicating no real information. Before even beginning to attempt a wireframe or design, I spent a week reading everything I could about the company and their services and talking to the staff, before boiling it all down to key audiences and a number of key products. This IA work then proved a useful starting point for System Dynamics to clarify and refine their own thinking, resulting in a website that reflects their products and services in a much more concise, streamlined and usable form.


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