When First Advertising decided it needed to reboot itself, we needed to create a site that reflected the company’s new emphasis and philosophy. It was designed from the outset to be responsive but also structured in a way that emphasises one of our four core services; digital, identity, advertising and marketing. The transformation of the company however was not just cosmetic. It was a the culmination of a three year process in reorienting how the company thought about it approached developing websites and online marketing. Through a new methodological and philosophical outlook that I guided the company towards, they are now in a stronger position than most of competitors to cope with the ever changing digital landscape, and crucially in a great position to find new opportunities for their clients.